Monthly Archives: May 2014


Based on the Reputation Audit for Lenovo, the Corporate Communication Strategy was finished to enhance the company’s reputation for innovation. Considering the fact that Lenovo is a successful multinational corporation, this plan is conducted to offer some general principles, which are not geographically focused. Ideally, it would be adapted in different countries or regions to benefit Lenovo’s reputation […]

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Reputation Audit Report for Lenovo (January to March, 2014)

In the light of our major course, Corporate Communication, my group members and me conducted this LENOVO – Reputation Audit. According to its key stakeholders, the report was divided into five parts (Traditional Media, Social Media & Customers, Employees, Community, Investors). At last, we offered some recommendations. And here is the PPT of this project: LENOVO […]

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#Lost Your Spa Virginity

Lost Your Spa Virginity

To answer the YCN Student Awards (2013-2014) Brief of Champneys, I created this campaign. The campaign document and video could be viewed through Online Prezi: Lost Your Spa Virginity.

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