ENHANCE LENOVO’S REPUTATION FOR INNOVATION IN THE MARKET

Based on the Reputation Audit for Lenovo, the Corporate Communication Strategy was finished to enhance the company’s reputation for innovation.

Considering the fact that Lenovo is a successful multinational corporation, this plan is conducted to offer some general principles, which are not geographically focused. Ideally, it would be adapted in different countries or regions to benefit Lenovo’s reputation for innovation.

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