Reputation Audit Report for Lenovo (January to March, 2014)
In the light of our major course, Corporate Communication, my group members and me conducted this LENOVO – Reputation Audit.
According to its key stakeholders, the report was divided into five parts (Traditional Media, Social Media & Customers, Employees, Community, Investors). At last, we offered some recommendations.
And here is the PPT of this project: LENOVO – Reputation Audit, Presentation.